F1 Lithium Launched
22 April 2008
The exclusive press and VIP launch of the new Stewart Golf F1 Lithium was held in the stylish surroundings of Urban Golf in Smithfield's, central London.
Both specially invited customers and press arrived wondering what Stewart Golf had possibly managed to improve on so much from the award winning X3R. After a full demonstration of the new F1 Lithium, they were convinced that the level of innovation and design alone made the product special.
The F1 Lithium's three part folding chassis was a particular focal point, with visitors stunned by the way that it folded closed in a single movement. Many commented that the fact that there were no clips at all was particularly impressive. The three part folding chassis is locked together automatically when the handle of the custom F1 golf bag is lifted in to place.
LONDON GOLF SHOW
A few days later, the F1 Lithium was unveiled to the general public at the London Golf Show. Stewart Golf were the Official Trolley Partner for the third year running, and have now attended all four shows that have been held.
Public reaction was simply phenomenal, with the SG team at the show giving demonstrations of both the X3R and F1 Lithium for three solid days. Most comments were again centered around the way the golf bag locks the chassis together, and then how simply the chassis folds up and stands vertically. Show visitors, existing customers, and even competitors all showered compliments on the SG design team for the pure innovation and engineering that was before them.
After just a week in the public domain, over 25% of the anticipated first years production of the F1 Lithium has been sold. If you would like to add your name to the waiting list for the most exclusive product on the market, please email sales@stewartgolf.com or call us on 0870 350 1818.
